The alternative snack foods brand, Hippeas, has recently announced it has completed its latest round of investment funding for the Hippeas brands that has been growing at an exceptional rate since its launch in the U.K. in 2016. Livio Bisterzo is one of the main innovators in the alternative and healthy snacks industry which is now one of the fastest growing in the sector as it grows across the years; Livio Bisterzo raised eyebrows and awareness of his brand with news of his latest round of investors joining his Green Park Holdings company, including award-winning actor, Leonardo DiCaprio.
Although his acting career is still going strong, DiCaprio has recently become a major part of the environmentalism and healthy snack foods community through his campaigning to protect the environment and his investment in the Love in the Wild brand. The alternative and healthy snack foods industry have been growing at a fast rate in recent years with the millennial market becoming the most important to many different healthy snacks and beverage companies around the world. Hippeas has taken a large market share in this industrial sector through the impressive work of founder and CEO of Livio Bisterzo, the Italian marketing specialist who has taken his own brand of puffed chickpeas into an estimated 22,000 retail outlets since its launch in 2016.
Originally based in the U.K., the brand is now a major force in developing the use of chickpeas as a major part of the alternative foods industry as a healthy option over their fried potato rivals. Perhaps a bigger coup than attracting DiCaprio to the Hippeas brand has been the placement of these snacks in Starbucks locations across the U.S.
The ability to move a range of products as quickly as possible to new locations has been key to building the Hippeas brand according to Livio Bisterzo, who states his own experience working in men’s grooming products and event management allowed him to build a number of contacts in the retail and shipping industry. Bisterzo has a history in the marketing and event planning industries beginning with his first entrepreneurial activities as a student at London’s University of the Arts.