In case you’ve never heard of the lovely Doe Deere, she’s the owner and CEO of a popular up-and-coming beauty products company called Lime Crime. She’s also the Unicorn Queen of the entire beauty world. In a recent Inspirery interview, the very colorful Ms. Doe dished on how she got started in the beauty biz and her journey to get there.
From Russia to NY at 17
Born and raised in Russia, Doe Deere immigrated to the states when she was just 17 and lived in NY city for a number of years. Now, she lives in Los Angeles and loves to talk about how she was an ambitious entrepreneurial spirit at an extremely young age. In fact, when she was only 13, she had her own small Russian business where she would sell temporary tattoos to classmates. But, that’s all in the past and a far cry from what she’s doing today.
Lime Crime Launched in 2008
Doe Deere launched her online makeup company in 2008. She is clearly dedicated to the creation of certified cruelty-free vegan cosmetics that are just as wildly colorful as they are responsible. Lime Crime is currently offering a wide range of colorful nail polish, rainbow-colored liquid liners, loose pigments, eye-shadow palettes, hair coloring, glittery lip glosses and all kinds of really popular lipsticks.
From Designing Clothes to Colorful Makeup
She started out originally with her passion for design and began to make her own clothing designs, then deciding to create an online clothing line. From there, she decided that creating her my own makeup for complementing all of the outfits she designed should be the next logical career step since she was unable to locate the bold bright colors that she wanted for modeling her outfits online and had to make them herself. And, all the lovers of her unicorn colors and everything that is Lime Crime are definitely glad that she did.
Lifelong Love of Fairytales
So, you may wonder why the unicorn is the official Lime Crime mascot. Well, that comes from Ms. Deere’s lifelong love of fairy tales. Her other love is, of course, makeup. So, making the decision to combine them for the purpose of coming up with a makeup brand that is truly imaginative and cruelty-free, while also lots of fun to wear, just came naturally. A few more unicorn attributes also lend themselves to being Lime Crime’s mascot. Unicorns represent rare beauty plus individuality, and compassionate kindness toward all animals everywhere. And, of course, the Lime Crime brand is purple, which represents creativity. Just ask all of those Prince fans worldwide.
Blue Eyes, Blue Hair
With her gorgeous blue eyes that match the color of her hair, it’s easy to see how the lovely Ms. Deere can sell so much makeup and hair coloring products. Young women want to look like her! She’s a stunning beauty selling stunningly unusual and colorful products. And, that’s a combination destined for major success! Learn more: https://californiablog.org/content/doe-deere-releases-lime-crime-kitty-bundles-lip-color-duos-benefit-feral-cat-rescue