Grupo Bradesco is the largest single private financial institution in the country of Brazil. But it was not always this way. Between its founding in the 1940s in the late 1980s, Bradesco had managed to grow only slightly, becoming a respectable but regionally contained banking conglomerate. But with the unparalleled leadership of one of its key employees, Luiz Carlos Trabuco, the bank was able to start a period of explosive growth throughout the 90s, 2000s and 2010s. During this time, it went from a small regional concern into one of the most powerful financial institutions that Latin America has ever seen.
And all of this was largely due to the work of Trabuco. After coming to work for the bank fresh out of high school in the year 1969, Trabuco was able to quickly prove himself as one of the more capable employees among the company’s ranks. Within his first year, Trabuco was appointed as shift manager at the local branch where he had first become a teller. By the end of his first year, Trabuco had already been moved up to branch manager, overseen more than a dozen employees and proven that he had the mojo to naturally lead and provide great value for the company.
Throughout the 1970s, he was able to attain his dream of getting an advanced college degree. Having come from a poor family, none of whom ever graduated from college, it was a great point of pride for him to have finally attained an advanced degree. He eventually ended up with a Philosophy of Science Degree from the University of Sao Paulo as well as a master’s degree in psychology. This made him one of the more qualified employees within the Bradesco hierarchy.
In 1984, the higher-ups in the bank noticed his conspicuous abilities to lead effectively. He was appointed to his first true executive role as a manager of the company’s public relations division. After having to prove himself there, he was moved to the financial planning division of the bank where he was able to quickly bring in billions of dollars in new business by attracting some of the richest banking clients in the country of Brazil.
All of this enormous success eventually culminated in his appointment to the presidency of the bank in 2009. Over the course of his tenure as CEO, he was able to help boost the stock price and radically expand the bank’s operations, eventually making it one of the largest financial institutions in all of Latin America.