Gustavo Martinez has pioneered some very fast growing and prosperous companies for the past 35 years that he has been in the advertising and marketing industry.
Martinez has also worked for the most prominent marketing firms over the globe such as, Walter Thompson Worldwide and for the McCann Worldgroup not forgetting Henkel and Price Waterhouse.
He is a guru in the current advertising and marketing world. According to Martinez, consulting is the backbone of the exhibiting industry which involves an established contractor who at both the operational and strategic levels gives high quality services. Creativity is termed as a very significant asset in the advertising and marketing agency.
Other businesses in existence as very different from this industry since they already have a defined process that is well outlined and only needs people who can deliver faithfully, unlike the marketing industry which requires a lot of creativity from the workers.
Marketing is also more of artistic than formulaic. The model used in consulting is time-tested and always gives excellent and fast results in the Marketing Arena.
Gustavo works from 9 am to 7 or 9pm since his life is mostly entrepreneurial. He mostly focusses on ensuring that his team members maintain an inspired and motivated mood and that each team member does tasks that he/she is passionate about.
To top it all, he ensures that those members that do recognizable work never go unnoticed and this is a great motivator to the workers. Gustavo Martinez is also excited about the emanation of the IoT famously known as Internet of Things. Read more: Gustavo Martinez | Ideamench and Gustavo Martinez – Medium
For instance, an ice cream refrigerator can use the IoT to determine the outside temperature, recommend an ice cream flavor for a customer and many more. This means that Internet of Things is powerful when in comes to the marketing industry.
Martinez believes that being generous and allowing people to realize their importance and worth makes him a more effective entrepreneur. He adds that giving/charity is of great importance although it shouldn’t be done for showoff but out of goodwill and one should at always be ready to work together with an assortment of talents.
The most critical choice that has made Martinez grow his business is employing any recognized talent that comes along and paying the workers a fortune so as to get the best from them.
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