Gustavo Martinez’s Views And Success Story In The Marketing And Advertisement Industry

Gustavo Martinez has pioneered some very fast growing and prosperous companies for the past 35 years that he has been in the advertising and marketing industry.

Martinez has also worked for the most prominent marketing firms over the globe such as, Walter Thompson Worldwide and for the McCann Worldgroup not forgetting Henkel and Price Waterhouse.

He is a guru in the current advertising and marketing world. According to Martinez, consulting is the backbone of the exhibiting industry which involves an established contractor who at both the operational and strategic levels gives high quality services. Creativity is termed as a very significant asset in the advertising and marketing agency.

Other businesses in existence as very different from this industry since they already have a defined process that is well outlined and only needs people who can deliver faithfully, unlike the marketing industry which requires a lot of creativity from the workers.

Marketing is also more of artistic than formulaic. The model used in consulting is time-tested and always gives excellent and fast results in the Marketing Arena.

Gustavo works from 9 am to 7 or 9pm since his life is mostly entrepreneurial. He mostly focusses on ensuring that his team members maintain an inspired and motivated mood and that each team member does tasks that he/she is passionate about.

To top it all, he ensures that those members that do recognizable work never go unnoticed and this is a great motivator to the workers. Gustavo Martinez is also excited about the emanation of the IoT famously known as Internet of Things. Read more: Gustavo Martinez | Ideamench and Gustavo Martinez – Medium

For instance, an ice cream refrigerator can use the IoT to determine the outside temperature, recommend an ice cream flavor for a customer and many more. This means that Internet of Things is powerful when in comes to the marketing industry.

 Martinez believes that being generous and allowing people to realize their importance and worth makes him a more effective entrepreneur. He adds that giving/charity is of great importance although it shouldn’t be done for showoff but out of goodwill and one should at always be ready to work together with an assortment of talents.

The most critical choice that has made Martinez grow his business is employing any recognized talent that comes along and paying the workers a fortune so as to get the best from them.

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Clayton Hutson’s business endeavors

Entertainment enables human beings relax and relieve stress. It only plays its intended role when done correctly and as required. Clayton Hutson is a live sound engineer and production manager. He is one of the people who make sure that the form of entertainment that reaches us is os the right quality and standards.

He started his career way back when he was still a young boy. He specializes in production design, stage management, monitor engineering and show production among many others. The right combination of all these aspects enables him give his clients a solution that is pocket friendly for their event needs.

Clay was passionate about music since an early age. Knowing what he wanted, he took courses in this line of entertainment. He holds a bachelor’s degree in theatre design and a master’s degree in business administration. These academic qualifications have enabled him run his business smoothly making profits.

After school, Hutson worked with several companies in the entertainment industry. To start with, he worked as a sound engineer and a project manager in corporate entertainment. During this time, he was able to travel worldwide and work with talented people including Billy Graham’s sound team.

It was a great experience for him as it enabled choose his line of specialization. Clayton decided to focus on music (rock ‘n’ roll). After working for a number of years, he gained very useful experience in the following areas that made him realize his entrepreneurial abilities:

  • Sound engineering
  • Live performance
  • Management

He started his own business that was very prosperous. It did not take him too long before the business grew giving him an impeccable reputation for his reliable work. This led him to working with some of the popular musicians in the world. He traveled continents in bands promoting the music industry.

Currently, Clay is a designer, producer and manager of concerts. He works with very famous musicians including Kelly Clarkson and Kid Rock. When he is not working, he enjoys family time, woodworking and crafting projects. This is how he makes money.

According to Clay, being passionate about what he does and also putting in a lot of hard work has led to his prosperity. He is, a perfectionist to an extent. Whatever he does has to be on time and checked to ensure no mistake. This allows him notice and correct mistakes that he would have otherwise overlooked. Learn more: