Bernardo Chua is an entrepreneur who has become a leader in utilizing direct selling as a business model. He is the founder and CEO of Organo Gold, a company that sells products that are infused with Ganoderma, an herb that has been used in Asia for its medicinal qualities for centuries. As a child, he dreamed that he would one day become a doctor. He had always displayed a desire to help people live a healthy lifestyle. His grandparents even instructed him on the medical properties contained in the Ganoderma herb. Mr. Bernardo Chua would never officially work in the medical field, but every move he made in his career life was motivated by his desire to help others. This trait would ultimately be the reason he founded the Organo Gold company. See more of Bernardo Chua on Slideshare.
Bernardo Chua was the youngest of fourteen children. His first job was to work in his family’s business. He was later recruited to work for Gaon Excel, a company that specialized in selling foods and drinks blended with the Ganoderma herb. His friendly personality and the knowledge that his grandparents instilled in him made him a great fit for Gano Excel. One of his main responsibilities for the company was to advertise the company’s products all over the Pacific Rim. His efforts for the company were a success, as Gano Excel added many new clients.
Bernardo Chua had performed so well for Gano Excel that he felt he could launch his own brand of Ganoderma infused products. In 2008 he founded Organo Gold. As a way to ensure that his company provides the best quality in its products, he hires farmers who have a lot of knowledge about the Ganoderma herb. Mr. Chua believes that educating the masses about the health benefits of his products will ensure that Organo Gold can remain competitive in the years to come.