Flavio Maluf Paving The Way With Eucatex


Before there was Eucatex there was the Americana Sawmill built in 1923 in Sao Paolo, Brazil. In 1951, it became known as Eucatex and as the first environmentally friendly company that tackled using eucalyptus as a raw material. During 1956 and 1965, Eucatex expanded and created offices in many other Brazilian capitals as well as Buenos Aires, Argentina. Their production was increased to 100 tons daily and soon they were exporting materials to Europe.


Near the end of the 1960s and entering the 1980s Eucatex paved a new path by expanding their offices across Europe and even North and Central America. They opened offices in Holland, Germany, the United Kingdom , the USA and Mexico. Eucatex was still dedicated to the use of raw materials so they supplied funding into reforestation so that there was a continuous supply. During this time they rolled out a new branch of the business.


Eucatex welcomed the 1990s by establishing another factor in Salto, Brazil. They also began focusing on honing their paints line. Being sure to include not just paints but varnishes as well. As time moved on into the late 1990s, Eucatex was honored with receiving the ISO 9001 certification. This type of certificate ensures that a company has the stature to consistently produce quality products, meet consumer demand, has a quality management system, and meets regulatory requirements.


The year of 2011 is when Eucatex celebrated it’s 60th anniversary. They are a major manufacturer of wall partitions, laminate floors, doors, paints, varnishes, and many other noteworthy products.


All of this would not be possible without their wonderful CEO, Flavio Maluf. He has been CEO of Eucatex since 2005. He got his start in the industrial arena, but in 1996 his uncle, who was in charge of Eucatex, invited him to be one of the frame executives. In 1997 Flavio took over as President of Eucatex. When Flavio took over he decided to revamp and modernize the management system of Eucatex. He considers himself a present executive but not the central figure of the company.


Flavio received his degree in mechanical engineering from the FAAP, Fundação Armando Álvares Penteado, in Sao Paolo. He studied abroad at New York University in business. Later in 1986, he married Jacqueline de Lourdes Coutinho Torres and they had three wonderful children. Some of who have followed in his footsteps and are studying engineering.

A New Kind of Shea Butter


This luxurious, natural moisturizing miracle is a dream come true when it comes to skin care products. Whether it is stretch marks you are combating, a mild burn you are soothing or simply trying to remedy chronic dry skin, shea butter is a safe and natural option. And while there are certainly a plethora of shea butter brands to choose from, there is one in particular that delivers shea in a whole new way.


EuGenia Shea is a family owned shea butter company founded by Naa-Sakle Akuete, a former Wall Street analyst, along with her mother, the namesake of the company and the owner of its shea nut supply company to EuGenia Shea. But the fact that the owners of this mother-daughter business is not what sets it apart. Keeping so much of the production between the two of them has allowed for a fair-trade, female-empowered product that can be enjoyed guilt free by all. EuGenia Shea is able to provide job training and above average wages to the all-female cooperatives who harvest the shea nuts in Northern Ghana.


Not only have they taken the greatest care in producing a flawlessly attractive and luxuriously indulgent moisturizer, they have taken the time to make sure that the impact their company makes is a positive one for everyone involved. They have not only concerned themselves with the well-being of their customer base (something most beauty companies too often neglect), they have made a committment to be good to those who work for and with them.