Whitney Wolfe Herd has accomplished a lot in a young age. Aged 28, she is the Chief Executive Officer and Founder of fast-growing dating app, Bumble. Bumble has made huge strides in the market over the past few years. It has earned Whitney Wolfe Herd a $230M fortune, a fortune that is likely to make the app grow even bigger. Currently, the app has registered over 22M users worldwide.
She derived her inspiration to start the Bumble from the struggles women are dealing with across the world. While at Tinder, as a Co-Founder, she claimed that she was sexually harassed by her business partner and boyfriend. She initiated a lawsuit against the ex-boyfriend and it is reported that she was compensated. The ordeal drove her out of Tinder and she decided to start a similar app that is focused on women. The app is now the biggest up-coming competitor and rival of Tinder. Learn more about Whitney Wolfe on Crunchbase.
The dating app hit off quickly and within a few months, it had 100,000 downloads. Whitney Wolfe Herd has deployed various strategies to make the app unique and address issues affecting women. In an interview, she pointed out how sexists can be a nuisance. They can follow you up to your social network handles and throw the “you are beautiful” vibe your way. She recommends ignoring bullies rather than engaging them in an argument. She said that they considered that when they decided to empower women to make first moves in Bumble.
Women making the first move might be a huge step towards protecting women in Bumble but it won’t protect them against rejection. Egocentric men can turn down women which can make them feel rejected. However, women making the first move design goes a long way to even out the dynamics.
Bumble is working to introduce conversation starters in the app. This is in an effort to help women making the first move to do it efficiently using personalized lines. According to Whitney Wolfe Herd, they are working on a few ideas and it should be out soon. It is also in an effort to minimize rejections. According to the Bumble boss, you should not take rejection personally as not everything will work to your advantage. In recognition of the same, she is working to see her company encourage respect, empowerment and confidence.